Top Reasons to Run a Cupcake Truck Business

You’re thinking of opening a food truck but aren’t sure about what cuisine to focus on. Have you ever considered focusing on just one kind of dish? It doesn’t have to be something savory, either, like noodles or sandwiches. Instead of competing with other food trucks serving meals, why don’t you cater to people who are just looking for a sweet treat as the perfect end to a good meal?

Despite many people’s urge to live healthier lives and therefore their determination to eat foods that nourish their bodies, there’s practically no denying that we all have a sweet tooth and it will show itself now and then. If we didn’t, donut shops, ice cream stores, and candy shops wouldn’t be thriving. Of all the possible kinds of desserts, however, it’s a good idea to focus on cupcakes for your food truck.

Why a Cupcake Truck?

As mentioned above, selling desserts is a good way to ensure you won’t have too much competition within the food truck industry. Despite the growing number of trucks serving culinary delights, the focus tends to be more on savory than on sweet.

Next, making cupcakes may take a while especially if there are a lot of toppings involved, but since one batch yields at least a dozen of these little mouthfuls of decadence, it’s not that difficult to make sure your truck will always have some in stock. You also won’t have to worry about portion control, since cupcakes are all the same size.

Also, it’s easier to serve cupcakes compared to full-sized cakes and other desserts that need a plate and fork. With cupcakes, all you’d have to do is reach into the fridge or cooler, get whichever cupcake was ordered, and give it to the customer. Just make sure you don’t handle them with bare hands.

Cupcake Truck Business Ideas

There’s virtually no limit to what you can do with a cupcake truck. You can offer as many flavors as you want. You can even mix and match the batter and frosting for some delicious combinations like:
  • Carrot-walnut cupcakes with cream cheese frosting
  • Apple cupcakes with cinnamon frosting
  • Banana cupcakes with buttercream and chocolate frosting
  • Chocolate cupcakes with strawberry frosting

If the thought of making more than two differently flavored frostings doesn’t appeal to you, you can offer cupcakes with different fillings along with plain frosted ones. These are just as delicious and enjoyable.
  • Chocolate or vanilla cupcakes with hazelnut-praline filling
  • Chocolate cupcakes with mint filling and mini chocolate chips
  • Brown sugar cinnamon cupcakes with peach cobbler filling

Another option is to focus on fruit flavors. If you do this, you can go a step further and change your menu to use what fruits are in season, or add special flavors to reflect upcoming holidays. Chop up and add these fruits or use them as a topping along with plain buttercream:
  • Apricots, cherries, or kiwis in spring
  • Mangoes, blueberries, or peaches in summer
  • Apples, grapes, or cranberries in fall
  • Mandarins, oranges, or grapefruit in winter

So as you can see, there’s no shortage of ideas to capitalize on when you decide to open a dessert truck that focuses on cupcakes. Check out our listings here at to make it easier for you to find the right cupcake truck and then you’ll have more time to work on your menu.

If you need help, contact us at 000-000-0000 or send us a message for expert assistance. And for the best deals on used food trucks, check out the listings here.